Content Marketing Manager - Spotlight Delaware
About Spotlight Delaware: Spotlight Delaware is a nonprofit, collaborative, community-powered newsroom on a mission to engage, empower and connect Delawareans with local news and information. We envision a Delaware where all neighbors have access to the local news and information they need to thrive on a daily basis, participate in local democracy and engage with their communities.
Position Summary: As the Content Marketing Manager, you will be responsible for managing and producing a range of high-quality, mission-aligned marketing products – including the entirety of the partner content program – generating revenue to support Spotlight Delaware’s independent local journalism. At Spotlight Delaware, we’re striving to set a new bar for partner content, with lively, engaging pieces using a mix of storytelling formats. The ideal candidate will know how to produce engaging content that serves both the reader and our content partners messaging needs.
Key Responsibilities:
This role requires exceptional project management, interpersonal and writing skills, as well as flexibility, creativity and collaboration with internal and external stakeholders.
Under the leadership of the COO, the content marketing manager will:
- Work with clients to develop and implement creative solutions to meet clients’ needs, benefit the community, and maximize Spotlight’s offerings, using comprehensive knowledge of marketing strategies, combined with data and storytelling.
- Develop original, high-quality sponsored content articles, including interviewing sources, conducting research, writing in a journalistic style, and securing appropriate images.
- Manage and edit freelance writers, photographers and other contractors as needed.
- Grow relationships by representing Spotlight Delaware’s mission and services (sponsored content, event sponsorships, etc.) and communicating the unique value and power of Spotlight’s offerings.
- Support the COO and sales team to meet quarterly and annual revenue goals by delivering exceptional service, high-quality work and excellent outcomes.
- Work with Spotlight teammates to execute marketing strategies, including ensuring proper and timely placement of sponsored content, display of logos for event sponsorships, etc.
- Gather and report on analytics and other metrics for internal and client use.
- Oversee administrative aspects of client service, including invoicing, answering client questions, etc.
- Continuously steward clients to ensure satisfaction and bolster Spotlight’s reputation for high-quality service.
Other duties may be assigned to meet business needs.
Education and Experience Requirements
- Minimum Education: Bachelor’s degree in a relevant field.
- Minimum Experience: 5+ years experience in writing, content creation, marketing/communications, project management. Experience growing and managing client relationships.
Knowledge, Skills and Abilities
- Strong project management and organizational skills.
- Excellent writing and verbal communication abilities.
- Exceptional interpersonal skills.
- Ability to collaborate effectively with cross-functional teams and external vendors.
- Entrepreneurial spirit, flexibility and problem-solving skills.
The ideal candidate will have all of these qualifications. But if you have most of them and think you could do a great job, please apply!
We’re committed to building an inclusive organization that represents the people and communities we serve. We encourage members of traditionally underrepresented communities to apply, including women, people of color, veterans, LGBTQ+ people and people with disabilities.
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